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Lay's sends soccer fans personalized messages from star Messi using AI | Marketing Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Peter Adams @PatchAdams03 March 18, 2021

Lay's is connecting soccer fans around the world with Lionel Messi through a new artificial intelligence-powered activation, per details shared with Marketing Dive. The concept comes as part of the snack brand's global UEFA Champions League campaign that debuted last month.

http://www.marketingdive.com/news/lays-sends-soccer-fans-personalized-messages-from-star-messi-using-ai/596910/
 

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